Winners of a silver Clio award for Public Relations for the transformation of the Scotibank Arena into “October’s Very Own Arena” last year. One of our most ambitious projects to date, where our team was given 11 hours to transform the venues signage – a feat that has never been done before!
Toronto’s Very Own
As a native of Toronto, Drake’s cultural impact is deep and multifaceted. Both through his music and his work in the community, he has helped shape the city’s identity. His lifestyle brand, October’s Very Own, has further extended this impact and brought the Raptors basketball team, and Toronto’s diverse culture and reputation to the global stage.
This stunt involved renaming Scotiabank Arena to October’s Very Own Arena for Drake’s “It’s All A Blur’ tour in Toronto on October 6 and 7, 2023, marking the 10-year anniversary of Drake as the Global Ambassador of the Toronto Raptors. The objective was to honor Drake’s impact on Toronto and the venue, creating a unique and unforgettable experience for fans and the city. The renaming was a strategic move to align the venue with Drake’s lifestyle brand, OVO, and elevate the two shows to be the biggest of the tour, generating buzz and wide media coverage. Overall, the event demonstrated the power of collaboration and creativity in creating a memorable moment that resonated with fans and the public
167 Feet Long, 80 Feet up.
This project highlighted our most skilled and experienced installers. Featuring our hi-reach installation team operating two-crane trucks to elevations over 80 feet in the air. This talented group covered the 167-foot-long Scotiabank Arena sign above the Jumbotron facing Bremner Blvd with the now ICONIC October’s Very Own Arena signage.
A Night To Remember
Our team was given 11 hours to transform the venue signage, a feat that was handled overnight during a rain storm with high-winds, definitely a night to remember! Non-the-less the deadline was met for the 9am media launch. Everything was on point for this complete rebranding of this arena, the first time this has ever been done!
